This article is written with the following groups of people in mind
Management, with great sincerity, invested a lot of resources (time and money) on training their staff and engaging consultants and got frustrated that the intended results were not realized
Management consultants and trainers, with equal sincerity and goodwill, tried hard on giving consultancy services and / or training, could not see intended profound change taking place with respect to the behavior of the organization members.
It explains the reasons why and offers alternative approach to bring about producing a more effective and lasting business performance.
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