Penetrating specific segments of the US and foreign markets requires the type of market research that will identify the needs and wants of those markets.

The results must then be used to develop goods and services that are tailored to those needs and wants. To competitively design, develop and deploy goods and services that are tailored to those needs and wants, an organization must optimize its workflow and productivity by rapidly and radically redesigning, and automating its strategic and value-added business processes and all the structures that support them.