Source
List of sources for research:
Websites
www.7UP.com
www.dpsu.com
Tech, teens challenge marketers in new ways, Michael Krauss
www.ama.com
Tough Customers: How to reach Gen-Y, Joanna Krotz
www.bcentral.com/articles/krotz/122.asp
Menu
Other Sources
7 UP media Kit
Special Thanks
Monica Roberson- Consumer Relations Coodinator
Images
A few images used are  from the websites mentioned above. These images are used solely for this project and will be taken down in the near future.