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The Reproduction of Daily Life (4)

The Fetishism of Commodities

By alienating their activity and embodying it in commodities, in material receptacles of human labor, people reproduce themselves and create Capital.

From the standpoint of capitalist ideology, and particularly of academic Economics, this statement is untrue: commodities are « not the product of labor alone » ; they are produced by the primordial « factors of production, » Land, Labor and Capital, the capitalist Holy Trinity, and the main « factor » is obviously the hero of the piece, Capital.

The purpose of this superficial Trinity is not analysis, since analysis is not what these Experts are paid for. They are paid to obfuscate, to mask the social form of practical activity under capitalism, to veil the fact that producers reproduce themselves, their exploiters, as well as the instruments with which they're exploited. The Trinity formula does not succeed in convincing. It is obvious that land is no more of a commodity producer than water, air, or the sun. Furthermore Capital, which is at once a name for a social relation between workers and capitalists, for the instruments of production owned by a capitalist, and for the money-equivalent of his instruments and « intangibles, » does not produce anything more than the ejaculations shaped into publishable form by the academic Economists. Even the instruments of production which are the capital of one capitalist are primordial « factors of production » only if one's blinders limit his view to an isolated capitalist firm, since a view of the entire economy reveals that the capital of one capitalist is the material receptacle of the labor alienated to another capitalist. However, though the Trinity formula does not convince, it does accomplish the task of obfuscation by shifting the subject of the question: instead of asking why the activity of people under capitalism takes the form of wage-labor, potential analysts of capitalist daily life are transformed into academic house-Marxists who ask whether or not labor is the only « factor of production. »

Thus Economics (and capitalist ideology in general) treats land, money, and the products of labor, as things which have the power to produce, to create value, to work for their owners, to transform the world. This is what Marx called the fetishism which characterizes people's everyday conceptions, and which is raised to the level of dogma by Economics. For the economist, living people are things ( « factors of production » ), and things live (money « works, » Capital « produces » ).

The fetish worshipper attributes the product of his own activity to his fetish. As a result, he ceases to exert his own power (the power to transform nature, the power to determine the form and content of his daily life); he exerts only those « powers » which he attributes to his fetish (the « power » to buy commodities). In other words, the fetish worshipper emasculates himself and attributes virility to his fetish.

But the fetish is a dead thing, not a living being; it has no virility. The fetish is no more than a thing for which, and through which, capitalist relations are maintained. The mysterious power of Capital, its « power » to produce, its virility, does not reside in itself, but in the fact that people alienate their creative activity, that they sell their labor to capitalists, that they materialize or reify their alienated labor in commodities. In other words, people are bought with the products of their own activity, yet they see their own activity as the activity of Capital, and their own products as the products of Capital. By attributing creative power to Capital and not to their own activity, they renounce their living activity, their everyday life, to Capital, which means that people give themselves, daily, to the personification of Capital, the capitalist.

By selling their labor, by alienating their activity, people daily reproduce the personifications of the dominant forms of activity under capitalism, they reproduce the wage-laborer and the capitalist. They do not merely reproduce the individuals physically, but socially as well; they reproduce individuals who are sellers of labor-power, and individuals who are owners of means of production; they reproduce the individuals as well as the specific activities, the sale as well as the ownership.

Every time people perform an activity they have not themselves defined and do not control, every time they pay for goods they produced with money they received in exchange for their alienated activity, every time they passively admire the products of their own activity as alien objects procured by their money, they give new life to Capital and annihilate their own lives.

The aim of the process is the reproduction of the relation between the worker and the capitalist. However, this is not the aim of the individual agents engaged in it. Their activities are not transparent to them; their eyes are fixed on the fetish that stands between the act and its result. The individual agents keep their eyes fixed on things, precisely those things for which capitalist relations are established. The worker as producer aims to exchange his daily labor for money-wages, he aims precisely for the thing through which his relation to the capitalist is re-established, the thing through which he reproduces himself as a wage-worker and the other as a capitalist. The worker as consumer exchanges his money for products of labor, precisely the things which the capitalist has to sell in order to realize his Capital.

The daily transformation of living activity into Capital is mediated by things, it is not carried out by the things. The fetish worshipper does not know this; for him labor and land, instruments and money, entrepreneurs and bankers, are all « factors » and « agents. » When a hunter wearing an amulet downs a deer with a stone, he may consider the amulet an essential « factor » in downing the deer and even in providing the deer as an object to be downed. If he is a responsible and well-educated fetish worshipper, he will devote his attention to his amulet, nourishing it with care and admiration; in order to improve the material conditions of his life, he will improve the way he wears his fetish, not the way he throws the stone; in a bind, he may even send his amulet to « hunt » for him. His own daily activities are not transparent to him: when he eats well, he fails to see that it is his own action of throwing the stone, and not the action of the amulet, that provided his food; when he starves, he fails to see that it is his own action of worshipping the amulet instead of hunting, and not the wrath of his fetish, that causes his starvation.

The fetishism of commodities and money, the mystification of one's own daily activities, the religion of everyday life which attributes living activity to inanimate things, is not a mental caprice born in men's imaginations; it has its origin in the character of social relations under capitalism. Men do in fact relate to each other through things; the fetish is in fact the occasion for which they act collectively, and through which they reproduce their activity. But it is not the fetish that performs the activity. It is not Capital that transforms raw materials, nor Capital that produces goods. If living activity did not transform the materials, these would remain untransformed, inert, dead matter. If men were not disposed to continue selling their living activity, the impotence of Capital would be revealed; Capital would cease to exist; its last remaining potency would be the power to remind people of a bypassed form of everyday life characterized by daily universal prostitution.

The worker alienates his life in order to preserve his life. If he did not sell his living activity he would not get a wage and could not survive. However, it is not the wage that makes alienation the condition for survival. If men were collectively not disposed to sell their lives, if they were disposed to take control over their own activities, universal prostitution would not be a condition for survival. It is people's disposition to continue selling their labor, and not the things for which they sell it, that makes the alienation of living activity necessary for the preservation of life.

The living activity sold by the worker is bought by the capitalist. And it is only this living activity that breathes life into Capital and makes it « productive. » The capitalist, an « owner » of raw materials and instruments of production, presents natural objects and products of other people's labor as his own « private property. » But it is not the mysterious power of Capital that creates the capitalist's « private property »; living activity is what creates the « property, » and the form of that activity is what keeps it « private. »

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